We believe

…everyone performs best when maintaining the right balance between a healthy lifestyle and enjoying all (not necessarily healthy) aspects of life.

We inspire

…you to find this balance in a delicious and no-nonsense manner. We don’t hype, but use common sense to create no-nonsense products that get the best out of you.

We create

…urban food: food and drinks with high nutritional value that fit an active lifestyle, without being too obsessed about calories, carbs and other stuff often condemned by (self-proclaimed) health gurus.